Purpose & Values

Our Purpose

To inspire and support leaders, teams and companies to make their mission succeed and to create sustainable value


  • We serve: our Client’s needs come before our own. 
  • We are part of the team yet still provide an independent, objective viewpoint. 
  • We favor the harder right versus the easier wrong. We are ethical and transparent in all that we do. 
  • We favor robust long-term solutions ahead of more short-term expedient answers. 
  • Confidential is confidential. We keep Client confidences. 
  • We are cost and resource conscious versus the Client. 
  • We only provide support on things we know and have done ourselves based on executive hands-on experience. 
  • Confident realism: we do not build castles on sand, but keep a realistic outlook combined with the positive belief that there is always a way to win and thrive. 
  • Great results require great strategy AND value creating execution.

What's in a logo? 

There are 4 elements in the logo:

  • A Star: Success
  • A Lion: Courage
  • A Spartan Helmet: Resilience

We did not design the 4th element but somebody saw “a glass of wine”. Fair enough, nothing like a sense of humour to deal with VUCA! Cheers!