Kevin is the ex-Chairman and CEO of the Saatchi&Saatchi Advertising Agency and bestselling author of “Lovemarks”. He worked with start-ups at the Oxford Foundry, Oxford University’s entrepreneurial centre. In that capacity, he has seen hundreds of pitch decks from founders to potential investors. His advice:

• A fast game is a good game.
• Keep it simple.
• Start with the answer and work back.
• AIDA – get their Attention, stoke their Interest, fuel their Desire – get them to Act.
• Seven slides. Seven minutes:
• The Problem
• Our Solution
• Three Reasons why our solution is the best available
• Our Story / Journey so far
• Our Key Challenges
• Our Team
• The Ask

Great counsel indeed!