Kevin Roberts’ Advice on How to Deliver a Great Pitch

Posted on 02 June 2023

Kevin is the ex-Chairman and CEO of the Saatchi&Saatchi Advertising Agency and bestselling author of “Lovemarks”. He worked with start-ups at the Oxford Foundry, Oxford University’s entrepreneurial centre. In that capacity, he has seen hundreds of pitch decks from founders to potential investors. His advice:

  • A fast game is a good game.
  • Keep it simple.
  • Start with the answer and work back.
  • AIDA – get their Attention, stoke their Interest, fuel their Desire – get them to Act.
  • Seven slides. Seven minutes:
    • The Problem
    • Our Solution
    • Three Reasons why our solution is the best available
    • Our Story / Journey so far
    • Our Key Challenges
    • Our Team
    • The Ask

Great counsel indeed!